Analyzing the Buyer Decision Process by interviewing two consumers Free Essays

The buyer decision process is like an imaginary process that the consumer undergoes in buying a product or a service. This process happens before, during, and after purchasing the product or a service. The concept of this process says that a consumer undergoes different ‘stages’ whenever he is involved in a transaction of a product or service. We will write a custom essay sample on Analyzing the Buyer Decision Process by interviewing two consumers or any similar topic only for you Order Now These stages include Need recognition, Information search, Evaluation of Alternatives, Purchase decision, and Post purchase behavior (Kotler, 1999). Recognition of the consumer’s needs can be caused by internal or external stimuli. Examples of internal stimuli are a person’s needs such as thirst and hunger. External stimuli, on the other hand, consist of advertisements, slogans, magazines etc (Kotler, 1999). In the case of Person A, she saw the ice cream in a poster and that’s what made her buy the particular ice cream because it looks delicious. Person B, on the other hand, bought the ice cream simply because she felt the need of cold food because of the climate. In that situation, Person A’s need of ice cream is caused by an external stimulus while Person B’s need is caused by an internal stimulus. By analyzing the answers of the interviewees, we can say that climate and advertising are one of the factors that influenced the buying behavior of the two consumers. Information about the product can be made known by the consumer through personal, commercial, public, and experiential sources. Personal sources can be family, friends, and close relatives. These are actually the most effective source of information. An example of a commercial source is a salesperson. Usually, most of the information about the product can be made known through this kind of source. Public sources include mass media. Experiential sources exist when the consumer already tried the product, or experienced it (Kotler, 1999). When asked about their source of information about the ice cream, Person A said that she saw the ice cream in a poster while Person B answered that a friend told her that the particular ice cream tastes good. Person A’s source is belongs to Public sources while Person B’s source belongs to Personal sources. When asked about the importance of their source, Person A said that her source is not really that important. On the other hand, Person B said that her source is important (her source is her friend) because the ice cream was recommended by her friend and that she trusts her friend. The next step in the process is the evaluation of alternatives. In this stage, the consumer evaluates the features of the products and many other factors (Kotler, 1999). Person A said that before buying the ice cream, he considered the price, the flavor, and if she will be satisfied after consuming the product. The same thing goes for person B. She also said that she considered the product price, flavor, and her satisfaction afterwards. When asked how they evaluated these alternatives, they said that they just look at the product and the information that comes with it. In this case, the buying behavior of the consumers is influenced by the product’s features. The purchase intention is the consumer’s want to purchase her most preferred kind of the product (Kotler, 1999). Person B said that in deciding what flavor of ice cream to buy, she just looks at the flavors and recalls about her experiences about these flavors. Person A answered just the same as Person B. Person A said that she chose vanilla because it is her personal favorite. Person B said that she is in the mood for chocolate that is why she chose that particular flavor. In this case, factors that influenced the buying behavior of the consumers are experience, personal choice, and mood/emotion. Post purchase behavior is like the evaluation of the consumer after purchasing the product or a service (Kotler, 1999). In the end, the consumer can be satisfied or dissatisfied. When asked about describing their level of satisfaction, both interviewees answered that their level of satisfaction is high and that they were both satisfied. Why? Because the outcome of their purchase met their expectations. Many other factors might have affected the buying behavior of the two consumers. Demographics might have also contributed on the purchase of the ice cream. Since there are 3 ice cream parlors in located near the consumers’ place, demographics might also have affected their purchase. If there are no ice cream parlors in the place, they may not be able to purchase ice cream. Reference: Kotler, P. (1999). Principles of marketing. Retrieved April 30, 2007, 2007, from http//:cas. uah. edu/berkowd/webpage/MKT600/KOTCHA05. PPT How to cite Analyzing the Buyer Decision Process by interviewing two consumers, Essays

An Analysis Of The Kite Runner Essay Example For Students

An Analysis Of The Kite Runner Essay A father like figure necessary in a child’s development. A bond a connection so admired and praised after, not always will love be given, filled with hatred and pain in one s heart. The relationship with a father and a son will guide one through the rough, tough, and right from wrong. The author in, The kite runner uses the emotional relationship between father and son to reveal the necessity of a father like figure. Who needs this relation well we have Baba and Amir, Sohrab and Amir, Hassan and Sohrab. â€Å"If someone were to ask me today whether the story of Hassan, Sohrab, and me ends with happiness, I wouldn’t know what to say.†To start of, the awkward relationship betwixt the protagonist, Amir, and Baba,his father as well as the circumstances influenced by this relationship, demonstrates the urgency for a fatherly figure in one’s life. â€Å"Like father like son† is a well known expression that holds true for many father and son relationships; yet this is not the case for Baba and Amir. The term father and son relationships, the father is a very important role model for his son, and everybody needs a fatherly figure. For one Babe isn’t there for Amir as a result that he is nothing like his father. In The Kite Runner Baba speaks to his business friend Rahim khan about his son and why aren’t they similar. â€Å"He’s always buried in those books or shuffling around the house like he’s lost in some dream I wasn’t like that†. Baba seems angry but actually isn’t, his son turned about to be a distinctive individual he just wants his son to carry his name,his business and hopefully his macismo. Babe feels very distant from his son and can’t see any connection between the two. The only hope he has that they are related is Amir coming â€Å"out of†. .up on Sohrab after the incident with the orphanage. He took time but finally it gave the reader hope for a better tomorrow. Amir also has finally learned the true meaning of being a father.In conclusion, the author Khaled Hosseni uses love, tension and hardship between fathers and sons to give the necessity of an empathetic fatherly figure in one’s life. How you may ask well through the far from perfect relationship between Hassan and his son Sohrab. These relationship show how neglect and disregard for one’s feelings can lead to a person to make the wrong decisions for a father’s love, as well as demonstrate how a functional relationship should be like. Lastly the most important relationship in the book would be between Sohrab and Amir greatly reinforce the lesson that a father’s neglect can cause bad decisions and also cause one to look for love in other places.

Written on the Body by Jeanette Winterson Non Gender Narrators and Physical Love. free essay sample

An in-depth discussion of Written on the Body and the journey of self-discovery made through the metaphors of desire and disease. In this paper the author examines how Winterson addresses the issues of boundaries and desire. The author specifically looks at Written on the Body and tries to convey to us what physical love means through the act of making us complicit. The author suggests that Winterson does this by telling the story via a narrator who is given neither name nor gender. The author suggests the book thus serves as a personal way of investigating new avenues of sexuality and thus of love. From the paper: This book is an investigation of the body of a beloved the body as the site of nerve endings that provide us with all the physical pleasures that we will ever know as well as the repository of all the emotional responsiveness that we can desire. We will write a custom essay sample on Written on the Body by Jeanette Winterson: Non Gender Narrators and Physical Love. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page One of the most compelling things about this book is that Winterson does not fall into an easy dichotomy between these two kinds of passions as is all too often the case.

Significant Events About The Colony of New York

Significant Events About The Colony of New York New York was originally part of New Netherland. This Dutch colony had been founded after the area had first been explored by Henry Hudson in 1609. He had sailed up the Hudson River. By the following year, the Dutch began trading with the Native Americans. They created Fort Orange located at present-day Albany, New York, to take increase profit and take the greater part of this lucrative fur trade with the Iroquois Indians.​ Between 1611 and 1614, further explorations were explored and mapped in the New World. The resulting map was given the name, New Netherland. New Amsterdam was formed from the core of Manhattan which had been purchased from the Native Americans by Peter Minuit for trinkets. This soon became the capital of New Netherland. Motivation for Founding In August 1664, New Amsterdam was threatened with the arrival of four English warships. Their goal was to take over the town. However, New Amsterdam was known for its heterogeneous population and many of its inhabitants were not even Dutch. The English made them a promise to let them keep their commercial rights. Due to this, they surrendered the town without a fight. The English government renamed the town, New York, after James, Duke of York. He was given control of the colony of New Netherland. New York and the American Revolution New York did not sign the Declaration of Independence until July 9, 1776, as they were waiting for approval from their colony. However, when George Washington read the Declaration of Independence in front of City Hall in New York City where he was leading his troops, a riot occurred. The Statue of George III was ripped down. However, the British took control of the city with the arrival of General Howe and his forces in September 1776. New York was one of the three colonies that saw the most fighting during the War. In fact, the Battles of Fort Ticonderoga on May 10, 1775, and the Battle of Saratoga on October 7, 1777, were both fought in New York. New York served as the major base of operations for the British for most of the war. The war finally ended in 1782 after the British defeat at the Battle of Yorktown. However, the war did not end formally until the signing of the Treaty of Paris on September 3, 1783. The British troops finally left New York City on November 25, 1783. Significant Events The Albany Congress occurred at Albany, New York in 1754 to help unite the colonies for defense against the Iroquois Confederacy.The Federalist Papers were published in New York newspapers to sway voters to accept the new constitution.New York was the eleventh state to ratify the Constitution.

Defending the Budget Essay Example | Topics and Well Written Essays - 1250 words

Defending the Budget - Essay Example As at September 2011, the department had 88 firefighters, 42 officers, 6 engines and 2 ladders (Fire-Rescue 2012). Recently, there has been a study stating that the department is inactive and slow at responding to emergency calls. This claim has driven the city manager to propose a reduction of the department’s budget due to the cited inactivity in this fire department. As the fire chief in this institution, I would like to express that this assumption is not true. This is because my department has carried out all its responsibilities and emergency responses with required efficiency. The department has not only attended to many calls in the time of my service to the station but also successfully managed to put out major fires and rescue many people, property and pets from burning houses and buildings. However, contrary to the viewpoint of the city manager, the Medford fire department does not involve itself with fire emergencies only. There are several other activities that we are actively involved in every other day. They include, examining buildings for hazards, evaluating new constructions, setting up car seats for children, offering fire prevention services, heavy rescue, and providing fire station tours. For instance, in the month of March this year, there were regular inspections carried out by officials of the department on fire and life safety division (FLSD) where 92 hazards were noted and immediate action was taken to rectify the situation (Fire-Rescue, 2012). The current amount in the budget is sufficient to cater for the emergency responses and other off-emergency activities the department is responsible for. Currently, my department receives and attends an average of two incidents every week. We have always ensured that the emergencies are attended to in the shortest time possible as saving lives is our first priority. These responses also include fire scares where our department always solves the crisis restoring confidence in people. The f irefighters are very co operative and will attend to their duties at any time of day or night. Their motivation and enthusiasm in their work has helped save lives. This kind of vigilance has been met with proper remuneration extended to all employees and supervisors of the department. In certain occasions, budgeted monetary rewards are also extended to firefighters who have performed best in their obligations. Therefore, in order to uphold the same levels of salaries and rewards, it is important to maintain the budget. Otherwise, a cut may demotivate the employees leading to underperformance. This would put many individuals and buildings in the danger of being consumed by fire. To successfully fight fire, collaboration between the general public and the fire fighters is essential. This collaboration can only be enabled by an effective communication process. The communication devices used by Medford fire fighters are up to date and are effective in accomplishing the objective of pass ing on information to its users. This has helped avoid many deaths that might have occurred during fire incidents. The firefighting team is always ready to take the emergency calls and attend to the fire rescues at any time of day. The maintenance of this efficient communication lines requires funds. Therefore,

Business law Essay Example | Topics and Well Written Essays - 1500 words - 10

Business law - Essay Example In this regard following issues can be framed: In legal sense Contract is defined as â€Å"an agreement enforceable at Law† where as every promise and every set of promises, forming the consideration for each other, is an agreement. And each promise is a combination of an offer by one person and acceptance of that offer by an other person. 2(The Indian Contract Act, 1872) The basic components of this agreement are: In case of deal with Slump Ltd through Mr. Boom offer was made by Mr. Boom to purchase the cars for use on basis of advice rendered by Mr. Smooth; a salesperson employed by Big Deal Ltd. Mr. Smooth accepted the offer by acting in accordance with the offer for price tag which forms the consideration of 20,000/- each. Similar is the case of deal with Ms. Market. Hence, in both case there were legal contracts between the parties on the ground that all the three components i.e. offer, acceptance and lawful consideration were present. A contract of sale of goods is a specific type of contract. I contract maybe a legal one but still not constitute a sale of goods contract. In order to do so a contract should correspond to Sec: 2(1) of the Sale of Goods Act 19793, which provides that, â€Å"A contract whereby the seller transfers or agree to transfer ownership in goods to the buyer in return for a money consideration called the price.† Both the deals under discussion in the current debate qualify to be a contract of sales of goods where ownerships was transferred to buyers for a price tog of 20,000/- and 5,000/- in case of slump Ltd and Mr. Market respectively. Cars purchased were legal consideration in this regard. Certain professions carry certain implied conditions attached to their products and services. However, law describes the implied conditions in general too. Section 14 of Sales of Goods Act, 1971, speaks about these implied conditions. This section defines that goods to be sold shall be of

The Monitoring And Controlling Of Sealed Quench Furnace Engineering Essay

The Monitoring And Controlling Of Sealed Quench Furnace Engineering Essay This Project involves the Monitoring and controlling of sealed quench chamber. Sealed quench furnace is chosen because it is only has both heating and annealing (cooling) process. For other furnaces, Heating and cooling process is done at different furnaces. Sealed quench furnaces are used to eliminate skin decarburization of the work load surfaces after heat treatment and heat -chemical treatment process. The monitoring and controlling of sealed quench furnace is done by using graphical software called Labview. The controlling and monitoring of furnace is done by using the parameters temperature, pressure, oxygen, Raw materials level and flow switch. The furnace is also known as Chamber. CHAPTER 1 INTRODUCTION: BACKGROUND: Any industry will have various parameters that are to be continuously monitored and controlled from a remote place. In most of the cases the use of manpower becomes almost impossible and therefore remote monitoring and control systems are extensively developed and  used. In this project sealed quench furnace is monitored and controlled using Labview. MOTIVATION: The aim of the project is to study and design the prototype for sealed quench furnace using Labview. Sealed quench furnace is the only furnace has both heating and cooling (Annealing) process. For other furnaces, heating and annealing process is done at different furnaces. It is used to eliminate skin decarburization of work load surfaces after chemical treatment and heat treatment process. The furnace is used for making bearings, engine parts and so on. The furnace has following features Calculation based on mathematical model of furnace. Function of technological diagrams (current profile of concentration of carbon, expected hardness profile after hardening, current state of the process on the diagram iron carbon and iron oxidation). Overhaul Programming. Fully automated and process repeatability. OBJECTIVE: The objective of the report is to simulate Monitoring and controlling techniques using Labview. The Technique used in the project is monitoring and controlling of sealed quench furnace. METHODOLOGY: The controlling and monitoring in Labview is search on internet and read them. The books from national library is useful to get information about monitoring and controlling, Labview, and furnace. The project will also need help and suggestions from supervisors. The technical help is need and is get from national instruments and also attend seminars about Labview is very useful for doing this project. Digital library is also useful to get information about Labview and controlling of furnace. SCOPE AND LIMITATIONS: Labview is a virtual instrumentation that based on the computer. By using Labview can generate independent operation executable files. The system will not interface to the work-in-progress system, nor will it be required to produce statistics for monitoring. Scopes: New atmosphere tempering furnace for scale-free tempering of steel. The new plant is able to process batches of up to 1 ton per load under atmosphere with sealed quenching. Components of up to 760mm can now be done vertically to minimize distortion. Maximum component length of 1220mm can be heat treated under controlled atmosphere. Computer-based order tracking, monitoring and management system introduced. The system was designed in-house by P.H. Heat Treatment for commercial heat-treaters. All of the above have resulted in greater competitiveness and improved customer service. Limitation: Controlling and monitoring is suitable for sealed quench furnace. Temperature is limited to 1000ÃÅ'Ã…   C STRUCTURE OF REPORT: Chapter1 Reviews the introduction of sealed quench furnace and Motivation of project. Chapter 2 Literature review of sealed quench furnace and Labview Chapter 3 Overview of furnace system Chapter 4 System design, testing and result discussions. Chapter 5 Advantages, Disadvantages and Applications of sealed quench furnace. Chapter 6 Gives the conclusions and future discussions CHAPTER 2 LITERATURE REVIEW: FURNACE: Furnaces are used for different heat treating operations depending upon their heat treat requirements 1.150  Ã‚ °-700 °Ã‚  C used for nitriding, tempering, Annealing etc 2.650  Ã‚ °-1000 °C- used for Hardening, Normalizing, annealing etc 3.0ver 1000 °C -used for hardening of hot work steel, high speed steel, sinting etc Furnaces are divided into Batch type and continuous type. Depends upon Batch type the Quench sealed furnace is available as horizontal or vertical furnaces. It may use for annealing, hardening, carburizing, nitriding, nitrocarburizing etc In these two types of chamber used Heat chamber, quench chamber. The heat chamber is used for heating of materials. Quench chamber is also call as Cooling chamber. The process used in this chamber is heat treatment. Heat treatment is the heating and cooling of metals to alter their physical and mechanical properties without changing their shape. Heat treatment is often associated with increasing the strength of material, but it can also be used to alter certain manufacturing properties such as improve machining, improve formability, and restore ductility after a cold working operation. SEALED QUENCH FURNACE: Sealed quench furnace as a name defines, provides quenching under protective atmosphere. The furnace comprises main heating chamber, inlet vestibule, oil quench tank and upper slow cool chamber. It is also known as Muffle or integral quench furnace. In this project defines sealed quench furnace is chosen it has furnace has both heating and cooling process combined in one unit. The application of the furnace is industrial purpose. In industry side the furnace is used for moulding of metals such as engine parts, gear, etc MATERIALS RELATED TO PROJECT: LABVIEW: Labview is a acronym for Laboratory Virtual Instrumentation Engineering Workbench. It is a graphical programming language. There is no text-based program code like other programming languages, but there is a diagrammatic view of how data flows through the program. Labview is loved tool for scientists and engineers because conventional programming language is built and the task is achieved. Labview is introduced in 1986 and developed by National instruments. It is easily learn programming language. It is chosen because it is faster than other programming languages. The development in Labview program is 4 times faster than other languages. The virtual instrument developed using Labview is, in short called a VI. Uses of Labview: Faster programming: Hardware integration Advanced Analysis Multiple targets and OS Multiple Programming Approaches Professional User Interfaces Multicore Programming Saves time and money Increased Flexibility Applications of Labview: Acquiring Data and processing signals Automating test and validation systems Designing Embedded systems Instrument control Industrial measurements and control Academic Teaching and Research Polymer Technology Civil and Structural Engineering Defence Textiles Bio-medical Engineering Metallurgy http://cnx.org/content/m15428/latest/ Labview Industrial Applications: It is used in Aircraft industry for making of aircraft engine components such as oil pumps, clutches, pinions, yokes, pins, manometer pistons, aircraft carriages etc. It is used in Bearing Industry: bearing rings It is used machine building industry drive axis, gear axles, gear wheels, toothed rings, hydraulic and pneumatic elements, bolts etc It is used in Automotive industry for making of gear box components and drive axles (shafts, gears etc.) CHAPTER 3 SYSTEM OVERVIEW: BLOCK DIAGRAM: labview1 Figure 2.1 Sealed quench furnace with control system The block diagram of sealed quench furnace is shown in figure 2.1. It consists of Labview control system, Endo gas, Carrier gas, Air supply module, and Air pipe. Figure 2.2 Overview of sealed quench furnace The sealed quench furnace has two chambers separated by refractory lined door which can be opened to allow hot charge to be transferred from heat chamber to cool chamber. In order to determine the systems requirements, the parameter using to control the furnace are Temperature, Pressure, Oxygen level, Flow switch and raw materials level. The temperature of the furnace is monitored by thermistor. The first process is in heat chamber is the heating of materials and is controlled by atmosphere, LPG, Indo gas, Nitrogen. Nitrogen is used for safety purpose because use of LPG and indo gas. Indo gas and nitrogen forms carbon potential manage the raw materials used in the furnace. The control valves pressure and oxygen is monitored by sensors. Temperature sensor is used for the actual process held in the furnace. The second process is in the Quench chamber is cooling of materials. In this controlling valves are used for controlling of the furnace. The flow switch is used for level maintenance. In this Labview control system, it has monitor and control of the furnace, with inputs of temperature, oxygen, Endo gas, and pressure. The temperature of the furnace exists the predefined limit it automatically increases the air level and reduces the gas enter in the furnace. The pressure of the furnace is increases the above the set limit immediately out the air from the furnace. When temperature of the furnace reduces the set limit automatically increases the gas enters into the furnace. CHAPTER 4 SYSTEM DESIGN: Step1: Labview 8.6 version is installed and activating on the system. Step2: Figure 4.1 Front screen of Labview Open Blank VI for new project design. In this two windows are opening 1) Block diagram and 2) Front panel Step 3: Press CTRL+E, CTRL+T for both windows shows parallel. It gives flexibility and designer can see the both screen simultaneously. It is shown in figure Figure 4.2 cascade windows of Labview Step 4: In this deigning the monitoring and controlling of furnace, includes the five screens as follows screen Main screen, Report screen, Run screen, Setup screen and About us screen. MAIN SCREEN: The main screen has About Us, Report, Run, Setup, Exit and login icons. The run icon interconnects to the run module. The setup icon interconnects to the setup module screen. The Report icon interconnects to the report screen. The about us icon interconnects to the about us screen. Figure 4.3 main screen front panel Figure 4.4 Block diagram of main screen Step 5: Setup screen: In set up screen the settings of furnace are listed. Figure 4.5 Setup screen front panel Figure 4.6 setup screen block diagram Step 6: Report screen: Figure 4.7 report screen front panel Figure 4.8 report screen block diagram Step 7: Run screen: Figure 4.9 run screen block diagram Step8: About Us screen Figure 4.11 About us screen front panel Figure 4.12 About us screen block diagram CHAPTER 5 TESTING AND EVOLUTION: Problems Arise: The Labview is the latest programming tool and there are not enough reference books are available. Labview is latest design tool how to use this software The designing of setup screen Problem solution: Labview information is get from internet source and some books are getting from national library. Attend the seminar at national instruments, Singapore for using of Labview. CHAPTER 6 Advantages, Disadvantages and Applications: 1. Advantages of sealed quench furnace: Less distortion Process repeatability Minimal pollution Fully automated, Avoids manual errors Systematic analyzing Wastage minimized and cost saving Consistency in case depth and surface hardness. 2. Disadvantages of sealed quench furnace: Very fast quench Corrosive quench tank Fixtures and fitting High cost High safety need Limitation of weight (750 / 1000 kgs) Power consumption high Use only special gases Repeated process not applicable Only used hot quenching oil (oil cost high). 3. Features of sealed quench furnace are shown below Re-carburizing. Controlled atmosphere annealing Bright annealing Carbonitriding Normalizing Hardening Carburizing-hardening Carburizing 4. Application: The sealed quench furnace using applications are shown below Industrial Applications Gear making Engine parts Stainless less steel materials Making of tools Making of steels Making of machine parts, etc PROJECT MANAGEMENT: CHAPTER 7 CONCLUSION: The monitoring and controlling of sealed quench furnace using Labview is designed and tested with valid parameters. The Monitoring and controlling of sealed quench furnace is successfully tested and meets all the objectives required to function accordingly. The problems arise were encountered, it is manageable and solved with technical guidance. The conclusion from the performance results are Graphical programming is flexible and easy. Program design can be changed easily based on the customer requirements. Overall the system is efficient RECOMMENDATION: The prototype was successfully developed to meet its objectives but it could be further improved based on hardware design.